Teaching Case by Radzivon Marozau and Julia Ivy was published in SAGE Knowledge

The case introduces a Belarusian company, FireDoors, which specializes in engineering, manufacturing, and installation of anti-smoke, and fire protection curtains for public spaces. The protagonist of the case, Dmitry, Co-founder and Director of Development, believes that continuing international expansion would help to secure the company’s profitability and sustainability.

The case demonstrates that instability in traditional well-studied regional markets compels a company to international expansion, while a mostly negative country image makes one consider opening an office and incorporating in a more benevolent jurisdiction. It also displays, that different developed markets provide different opportunities and bring different risks for a company and therefore require different sets of resources, capabilities, and competitive strategies.